Digital Matrix Studio

Shoot Video now for later

Producer — Tue, 06 May 2008 00:34:03 GMT

The grass is green the flowers are blooming and it is looking very nice. Now is the time to shoot video for you marketing. Even if you will not get to editing it until this winter shoot your video during the summer. It is all about planning and at Digital matrix we look out for you. Lets get you involved with our marketing program and save money on your series of sales and marketing videos.

Clients budget their marketing

Producer — Tue, 06 May 2008 00:05:18 GMT

Digital Matrix offers complete marketing solutions for a flat monthly fee.

When was the last time you updated your website? Have you filled out a contact form on a website lately? Did the company get back with you? If so great but is remarkable how this is often not the case. I recently conacted several companies in regards to a trip I will be taking. I did not get one response from the several contact forms I submited info to. We also look at your identity and along with a variety of other areas. Give us a call and we can set up a time to chat.

CVBCA Walk-a-thon

Producer — Mon, 05 May 2008 23:52:20 GMT

The annual Cumberland Valley Breast Care Alliance walk run will be held in Chambersburg on May 10th at 10am. Digital Matrix donated its time in printing fliers and coordinating the design and printing of the banner. Employees of Digital Matrix will be walking in support of the cause. For more information, to donate funds or to get involved call the cvbca office at 717-263-7191.

New Direction

Producer — Mon, 05 May 2008 23:45:04 GMT

In January 2008 Digital Matrix Studio Inc held a strategic planning session internally. During this session we as a company decided to move in a different direction. During the past 8 years we have promoted ourselves as a production company. We have been successful in this area but see many oportunities to work with our clients in a more rewarding capacity. As stated in our mission statement we strive to develop relationships with our clients. To do this effectively we must believe in the clients product or service and they must believe in us. Our new direction will focus on marketing and business development. THis will allow us to do everything that a company needs and we will charge them a flat monthly fee. This is easy for companies to budget and plan for. The client will recieve regular reports and are in constant contact with the project manager. We look forward to working with our current clients in a new capacity and developing new relationships.

During the change other items internally will also be changing. The company will have a new corporate identity and will now will be refered to as Digital Matrix with our all new logo.

Esquivia & Stennett Bilingual Services Launches Media Campaign

Producer — Fri, 25 Apr 2008 13:44:58 GMT

Esquivia & Stennett Bilingual Services, LLC is a new company serving the needs of businesses in the Chambersburg Area with translation services. Digital Matrix Studio was contracted to create the entire brand from the logo to marketing materials. The logo was customized and vectorized for brand purposes. The ESBS website launched in January of 2008.

Becuase ESBS, LLC is a dual language company, all of the materials created by Digital Matrix Studio were created in both English and Spanish. Digital Matrix Studio maintained the same look and feel for all marketing materials based on the colors built into the logo. Business Cards were designed and printed for all ESBS, LLC employees.

Esquivia & Stennett Bilingual Services, LLC supplied Digital Matrix Studio with a mailing list of over 600 names to send a postcard mailer announcing the services offered by ESBS, LLC.

Pennsy Supply ships postcard

Producer — Fri, 25 Apr 2008 13:45:17 GMT

Pennsy Supply contracted Digital Matrix Studio to design, print, and mail a postcard that outlined some of their services to previous and potential clients. A 6x9 inch postcard was designed and printed with special ultra violet coating to enhance the thickness and feel of the card. A mailing list provided by the client was used to complete the mailer.

Annapolis Landing Marina launches new website with Digital Matrix Studio

Producer — Tue, 06 May 2008 00:35:23 GMT

Annaplis Landing Marina recently contract Digital Matrix Studio to give their website a touch up. A major selling point for the marina was the extremely competitve prices for web hosting. For more information on web hosting visit our web hosting account page.

EZ Note Connection Marketing package

Producer — Tue, 06 May 2008 00:36:24 GMT

EZ Note connection needed marketing materials to promote their services. Digital Matrix Studio designed a business card and website for the company.

CW Kiser Construction Logo Design and website

Producer — Thu, 13 Dec 2007 11:29:58 GMT

CW Kiser Construction Inc. is a newly formed general contractor in the Chambersburg Area. As a new start-up CW Kiser needed a full marketing package. Digital Matrix Studio started by designing a custom logo and website. Digital Matrix Studio utlized flash technology in the design of the website.

CW Kiser Construction Inc. Business Card

Producer — Thu, 13 Dec 2007 11:41:11 GMT

CW Kiser Construction Inc. is a newly formed General Contracter in the Chambersburg Area. As part of the marketing package designed by Digital Matrix Studio, a special vertical business card was created and cut with rounded corners to give the card a unique look and feel. Special Ultra-Violet coating was used to provide an exclusive feel and thickness.

Stoltzfus & Helman Roofing L.L.C. Business Card

Producer — Thu, 13 Dec 2007 11:06:33 GMT

Stoltzfus & Helman Roofing specializes in residential and commercial roofing and repairs. Digital Matrix Studio was contracted to design a double sided business card that highlights the companies specialties as well as provide contact information. A double sided card was produced and printed with a special Ultra-violet coating to give the card a stand-out look and feel.

Manitowoc Postcard Mailer

Producer — Fri, 25 Apr 2008 13:45:40 GMT

In March of 2007, Manitowoc CraneCare announced a new partnership with Garrod Hydraulics. The two have worked together to pioneer a new program called EnCORE. The program is designed to revive all types of cranes for another long cycle of service. Manitowoc's history of work with Digital Matrix Studio brought them back to work on a double sided postcard mailer, designed to inform shareholders of the newly formed partnership.

Advanced Graphix Postcard Mailer

Producer — Thu, 13 Dec 2007 10:27:20 GMT

Advanced Graphix produces high quality graphics for signage, vehicle wraps, and more. Digital Matrix Studio was contracted to produce a postcard to send to potential customers displaying some of the work done by Advanced Graphix. Digital Matrix Studio's print capabilities helped bring awareness to this growing Chambersburg area business.

75% of Chambersburg Chamber Members don't have a marketing department.

Producer — Wed, 05 Dec 2007 22:30:22 GMT

This was a quote in the Public Opinion on December 5th, 2007. Digital Matrix Studio offers Marketing Assistance to this demographic. Click here to read more on Marketing Assistance.

"Chambersburg is all about small businesses. About 75 percent of our chamber is businesses with less than 10 employees, and small businesses don't have a marketing department, a human resources department, or government and business advocacy," said Doug Harmon, membership director. "It's very important because it means more opportunities for our members to reach other members."

Using Technology to Market your Small Business

Producer — Wed, 05 Dec 2007 21:50:28 GMT

The following article was published in the October Chambersburg Chamber Newsletter.

A variety of market forces present competitive challenges for smaller businesses. When coupled with increased customer expectations for customized products and around-the-clock availability, small businesses face the daunting task of trying to grow—or just survive—while competing with bigger businesses with more resources.

No matter what stage your business is in, you must be able to respond quickly to your customers to remain competitive. Savvy business owners know they can exploit their agility and make targeted attempts to penetrate into niche markets. Today, the widespread availability of powerful, low-cost technology tools makes these efforts even easier.

The right technology provides smaller businesses with the same opportunities to capitalize as large corporations by simplifying or automating processes, delivering instant, insightful access to vital information, and enabling quick and efficient communication and interaction among customers, partners and suppliers. You may have fewer people and resources, but technology can level the proverbial playing field.

Many large businesses have slick sales and marketing materials generated by professional writers, in-house photographers, graphic design artists and expensive printers. But smaller companies can also produce sophisticated and effective marketing materials quickly and inexpensively—without hiring a roomful of specialists.

As the owner of a smaller business, you should seek simple yet comprehensive solutions for creating, designing and publishing marketing materials such as print, Web and e-mail documents. This can be accomplished by using familiar software interfaces that are easy to use, along with design templates and wizards. It is also important to have the ability to quickly repurpose existing documents, this can save you valuable time. Software with support for a variety of formats and document types will allow you to create impressive, integrated marketing campaigns—from business cards to direct mailers and CD covers. This however does not always provide you with the slick marketing material that larger business may have access to. This is where your technology and marketing partner would come in to play for smaller businesses.

Aside from creating professional marketing materials, most small businesses can use technology to improve their branding, Web presence and relationships with customers. Here are three simple tips to help you do just that:

1. Consistent branding. Start by establishing a brand strategy that includes logos, names, taglines, color schemes and packaging plans to help you tailor messages that set you apart from your competitors. Today's technology tools can help you manage and measure the success of your brand while simplifying the creation and delivery of those messages. Research your customers, then get their attention with materials that really make an impact.

2. Online optimization. Technology also makes updating your Web site faster and easier than ever. And fresh content is necessary to keep your customers coming back again and again. Remember, an interesting Web site is one of the fastest and most cost-effective ways to reach potential customers. Be sure to invest in your own domain name rather than hosting your site on an unknown URL or local ISP. This will make it easier for customers to remember your site and make return visits. And don't forget to list your phone number online—customers often research products online, but buy over the phone.

With the aid of their technology partner, DC Global, has been able to successfully start a state of the art charter jet company based out of Hagerstown Maryland and service the entire world. This is due to the use of technology and web marketing.

3. Leverage your customers. Potential customers react better to personalized communications, from custom Web sites to e-mail messages that show you know what your customers need. Electronic tools can help you collect and manage data on your customers which allows you to personalize your marketing efforts.

For example, collecting demographic statistics will help you narrowly target your audience and spend your marketing dollars wisely. Online demographic tools, from any number of vendors, can analyze the income, age and other essential factors of your target market—information that's critical to putting your marketing budget to work where it counts.

By using technology tools to create or improve your Web site, contact and maintain ongoing relationships with your customers, and consistently communicating a brand, even the smallest companies can now compete in an increasingly crowded global marketplace.

Web Hosting

Producer — Mon, 24 Sep 2007 17:27:49 GMT

Email Marketing

Producer — Sun, 23 Sep 2007 22:49:00 GMT